About Me
G’day, I’m Kirsty
Originally from Australia, I've spent 15 years traveling the globe working in equestrian media. Now based in France, I use my international experience to support clients worldwide. Whether you're near or far, I’m here to help share your story and elevate your brand, big or small. Let’s work together to bring your vision to life!
Expertise That Speaks for Itself
I specialise in creating dynamic content, managing strategic PR, and curating social media that speaks directly to your audience. With a focus on capturing genuine moments and crafting impactful narratives, I help equestrian brands stand out. Based in Nice, France, I collaborate with clients worldwide to bring their vision to life through creativity, precision, and passion.
Ready to elevate your brand? Let’s make it happen!
Where it all began
2010
Graduated from Monash University with a Bachelor of Communications, majoring in Public Relations and Journalism. I started my career at Penguin Books, diving straight into the world of publishing and communications.
2014
Began working with Grandstand Media as Press and PR Manager for events such as Horse of the Year Show and the British Showjumping National Championships.
2016
Joined Equestrian Australia’s High-Performance division as the Australian Equestrian Team’s Media and Communications Manager. I was also the team’s Media Liaison Officer for the Tokyo 2020 Olympic Games.
2022
Joined FEI Media House as Social Media Lead, heading a talented team of digital creators. I was responsible for content creation, strategy, and channel management. I was also elected to the Board of Directors of the International Alliance of Equestrian Journalists (IAEJ) where I am still an active board member.
2024
At Paris 2024, I took on multiple roles throughout the Olympic and Paralympic Games. I served as Media Attaché for the Australian Olympic Team for Equestrian, Modern Pentathlon, and Artistic Swimming, while also leading social media for the FEI at both the Olympics and Paralympics.
2025
In February 2025, I decided to focus on Kirsty Pasto Media full-time, offering my expertise to elevate equestrian brands, athletes, and events, both established and emerging.
And today I’m helping you showcase your equestrian brand and journey!
Connect with me
Want more behind-the-scenes moments, stunning equestrian photography, and a peek into my latest projects? Follow along on Instagram for fresh content, stories, and updates!
Drop a comment or send a DM. I’d love to hear from you! 📲
