What I can Offer
Great stories deserve to be told, and told well.
With years of experience in equestrian media, I bring a deep understanding of the sport, its athletes, and its audiences to every project.
Whether it’s crafting compelling content, managing social media, securing press coverage, or capturing unforgettable moments, my goal is simple: to elevate your brand and connect you with the right people.
Let’s bring your story to life.
Content Creation
You only get one shot at a first impression.
Striking visuals make all the difference. Whether through stunning photography or dynamic social media-friendly video, I create high-quality content that captures the essence of who you are. From planning to execution, I ensure every shot reflects your brand, event, or personal journey with authenticity and impact.
Social Media Management
A strong digital presence is more than just posting.
It’s about strategy, engagement, and consistency. I provide full-service social media management, from content creation to community engagement, ensuring your brand stays relevant, engaging, and growing across all platforms.
PR & Press Services
Getting the right coverage requires the right connections and expertise.
With a deep understanding of equestrian sport and a strong media network, I offer press release writing, media outreach, sponsorship management, and tailored media training. I also provide dedicated press room services for events, ensuring seamless media operations.
Copywriting
& Journalism
Great writing brings stories to life.
Whether it’s event coverage, in-depth features, athlete interviews, or brand storytelling, I craft compelling narratives that resonate. With experience in broadcast journalism, I can also provide live on-air interviews and mixed-zone coverage, making sure key moments reach the right audience.
Equestrian Memories
Horses are more than just animals. they’re our partners, companions, and a huge part of our lives.
My equestrian portrait sessions are designed to celebrate that bond, creating natural, heartfelt images that you’ll cherish forever. Whether you’re a leisure rider, a dedicated horse owner, or simply want beautiful keepsakes, I offer relaxed outdoor shoots that capture genuine moments, candid, lifestyle, or elegantly staged. No stiff poses, just you and your horse, exactly as you are.
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"Her understanding of the sport is unrivalled!"
“Kirsty is one of the most hard-working, genuinely passionate, knowledgeable people I have had the pleasure of working with, especially within the equestrian community! Her understanding of the sport is unrivalled, and her dedication to growing the sport, championing athletes, and creating incredible content is unparalleled. Her resilient mindset to tackle any project, overcome any obstacle and achieve the greatest results is a true skill, including having fun along the way while encouraging and supporting her team, making her one of the most trusted experts in the industry.”
— Emma Shadbolt, FEI
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"Working with Kirsty was brilliant."
“She has an excellent work ethic and is fully committed to delivering to the highest standards. Innovative and creative in her marketing and PR and adept at managing challenging people in fast-paced environments. Kirsty has the flexibility to manage changing priorities and increasing workloads whilst ensuring that the core activity does not suffer.”
— Richard Todd, Horse of the Year Show
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"Kirsty is not only good at what she does; she is also friendly and efficient, making working with her a pleasure."
“Engaging Kirsty's services has been a major contributor to the success of my business. Her ideas and energy have kept me on track and have helped me to grow my business and brand awareness. Her images of our horses for sale have ensured we have sold every horse we have put on the market. ”
— Samantha Bray, Samantha Bray Dressage
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"Kirsty has an amazing eye for product placement and knows exactly how to make every shot look perfect while staying authentic and true to the brand!"
I’ve had the pleasure of working with Kirsty Pasto on multiple occasions, most recently on two content shoots for Ariat and Wolf London. Each time, Kirsty brings creativity, professionalism, and positive energy that makes the entire experience seamless from start to finish.
— Julie Selinger, Ride Every Stride
