Irish Horse Board
Digital Media & Marketing Consultant

I was brought on as a marketing consultant in 2025 to work closely with the Irish Horse Board, supporting the organisation in strengthening its digital presence and refining its overall brand voice. With a clear understanding of the equestrian industry and its audiences, my role focused on developing communications that were both strategic and authentic.

In collaboration with the Board, I have helped grow and elevate their social media channels, improving consistency, engagement and visibility across platforms. This included shaping clear content pillars, strengthening storytelling around the Irish sport horse sector, and ensuring messaging remained aligned with the Board’s wider objectives.

Alongside ongoing content and channel direction, I developed bespoke media and marketing strategies tailored specifically to the Irish Horse Board’s needs. These strategies were designed to be considered, adaptable and results driven, supporting long term growth while showcasing the strength, heritage and future of the Irish sport horse industry.

During my time with the Irish Horse Board they were shortlisted finalists for the Marketing Institute Irelands AIM Award 2026 in the small business category.

For more information about the Irish Horse Board please click HERE.