Jiva Hill Stables

FEI Dressage European Championship 2025

I was brought on by Jiva Hill Stables as Social Media Lead for the FEI Dressage European Championship 2025 in Crozet, France. My role was to create and deliver the social media strategy for the week leading up to the event and throughout the championship itself, aligning Jiva Hill’s brand values with FEI requirements while producing content that was cohesive, engaging, and true to both organisations.

Through a targeted social media plan focused on the right audience, the Jiva Hill Instagram account gained 3,664 new followers over the event period of one week, a 59% increase on the previous year’s CDI.

By creating room for momentum to grow and focusing on consistently high-quality content, we were able to boost visibility and connect with the right audience at exactly the right time.

Carefully crafted content by our expert team of handpicked creators reached well beyond the usual Jiva Hill Stables audience, generating 3.1 million views across the event. Through strong storytelling and a clear overall narrative, the content increased both reach and engagement, exceeding all KPIs. Starting with a detailed event plan allowed for onsite flexibility to seize unexpected opportunities, ensuring the content was able to reach its full potential.

Profile activity saw an outstanding +1,509.2% increase over the event period. By focusing on meaningful content that resonated with the target audience, every interaction from profile visits to direct engagement soared, turning followers into an active, connected community. Over a month later the account’s momentum was still strong.