Social Media & Content Lead (FEI)
As the Social Media Lead for the FEI at the Paris 2024 Olympic and Paralympic Games, I developed and executed the multi-channel social media strategy, delivering real-time coverage straight from Versailles. From capturing striking visuals to creating dynamic video content, every moment was crafted to engage and inspire.
The results? Record-breaking Olympic numbers:
📌 733M impressions
📌 360M video views
📌 12.4M engagements
📌 +334K new followers
Paris 2024 set a new benchmark for equestrian storytelling on digital platforms, ensuring the sport reached more fans than ever before.
Media Attaché - Australian Olympic Team
Managing the spotlight on Australia’s equestrian athletes. As Media Attaché for the Australian Olympic Team at Paris 2024, I handled all media relations, ensuring seamless coverage of the team’s journey from the Opening Ceremony to the podium.
From coordinating press opportunities and managing interviews to writing coverage and acting as a key media liaison, I ensured athletes met all media and broadcast commitments, especially for medal-winning moments. 🥈
At the heart of it all was making sure Australia’s equestrian stars had the support they needed to shine, both in the arena and in the media.
In addition to equestrian, I also worked as Media Attaché for Artistic Swimming and Modern Pentathlon, supporting the media presence of athletes in these sports, ensuring they received the same dedicated coverage and visibility, from event preview to post-competition media.
